The whisky brand of Conor McGregor was always going to demand an eye catching and imposing logo that stood the test of time. The brief from WeHolden was simple when I was asked to collaborate with them to deliver just that for Proper Twelve Irish Whisky: a tiger wearing a crown. 

Striking the right tone was essential. Fierce, proud, strong and elegant. A brand logo that represented it’s founder and his hometown of Dublin 12’s core values; loyalty, hard work and brotherhood.

The rest is history.

Sláinte!